Did you catch it? During last night’s Game 1 broadcast of the NBA Finals, Chipotle hid a unique keyword that unlocked 10,000 BOGO Chipotle offers at the end of its ad.
At any point during the remaining games in the series, Chipotle will air a broadcast TV commercial with a keyword hidden. With the word now officially out, codes will go fast. To score a free entree, fans will have to put a full court press on texting the keyword to 888-222.
- Game 1 – Thursday, June 2
- 10,000 BOGO offers
- Game 2 – Sunday, June 5
- 10,000 BOGO offers
- Game 3 – Wednesday, June 8
- 10,000 BOGO offers
- Game 4 – Friday, June 10
- 10,000 BOGO offers
- Game 5 and beyond (if necessary)
- More chances to win
