Did you catch it? During last night’s Game 1 broadcast of the NBA Finals, Chipotle hid a unique keyword that unlocked 10,000 free burritos at the end of its ad. Without a heads up on the tip-off, the “no look” attempt came as a surprise to basketball fans. As the series progresses, they will continue to offer a number FREE Burrito offers that varies from game to game.
At any point during the remaining games in the series, Chipotle will air a broadcast TV commercial with a keyword hidden in the end card. With the word now officially out, codes will go fast. To score a free entree, fans will have to put a full court press on texting the keyword to 888-222.
- Game 2 – Thursday, July 8
- 10,000 free burritos
- Game 3 – Sunday, July 11
- 20,000 free burritos
- Game 4 – Wednesday, July 14
- 30,000 free burritos
- Game 5 (If necessary) – Saturday, July 17
- 40,000 free burritos
- Game 6 (If necessary) – Tuesday, July 20
- 10,000 free burritos
- Game 7 (If necessary) – Thursday, July 22
- 10,00 free burritos
